FM Durham Quick Tips: Danger Zone!

The real estate market is heating up.  Triangle MLS is up over 30% in sales year to date.  Our office is up over 60% in sales year to date.  This puts us in the DANGER ZONE!  Why does a hot market and sales being up put us in the DANGER ZONE you ask?  For most agents, without the proper systems in place, if sales activity is way up, their prospecting for future business is way down. 

I say now is the time to return your attention to working on with your sphere of influence.  Below is a list of actions you can take to reach out to your VIP's (Very Important Prospects).

• Visit the Dollar Tree and order some flower pots, drop in your business card and deliver.
• Do a print out of your top 10 Grilling recipes and send it to them.
• Send them a hand written note referencing a recent conversation or interaction with them.
• Mail them a post card reminder to have their AC serviced for the upcoming summer.
• Mail them a $1 lottery ticket with your business card.
• Invite them to a Shred-It Party after April 15th (Tax Day).
• Invite your top contacts out to a nice lunch or dinner.

These are just a few great activities you can do to connect with your sphere of influence in the coming month.  Remember, prospecting is just as important as closing.  Keep working those transactions hard until they close, but remember you still need to keep that pipeline full!

Brandon L. Penny
bpenny@fmrealty.com
http://www.facebook.com/fonvillemoriseydurham
(919) 402-1201