Several things I would like for you to think about before setting up your Facebook business page are:- Think Visually
- Think Historically
- Think Live Media
- Content is Still King
Your cover photo is the biggest change that comes with the new timeline format. This is the first thing your fans will see when the come to your page. This is a great opportunity for you to creatively showcase your real estate business. A few ways you can use your cover photo are:
- Photos from around your market
- Photos of your office staff or members of your team
- Photos of special events, promotions or exclusive deals
- Advertise a featured listing
- Collage of photos or your listings or your happy clients
* Keep in mind, the size of the timeline cover photo is 850 x 315 pixels.
You also will want to emphasize your most important posts. Keep them most visible by pinning them to the top of your timeline. The post will stay there for up to 7 days. You can also highlight any story, giving your story more exposure by expanding it the width of your timeline. Always highlight or pin to the top your real estate marketing fliers and your special events.
Lastly, you are going to want to add history to your Facebook page. By adding milestones, you can give your fans a look into your real estate business and see your growth overtime. Use photos to mark milestones such as awards, new location, new brand or product, new staff, etc.
Whatever you plan on doing with your Facebook business page timeline, be sure to take your time and put thought into it.
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