What Agents Need to Look for in a Manager

Typically when I hire a new agent, I know that they have interviewed with other companies or offices.  After I hire them, I always ask them what made them choose to join our office.  Overwhelmingly they state a majority of the interviews they've been to with other managers, consisted of nothing more than a high pressure close to get another body.

I would hope that most new and experienced realtor recruits try to look for the following in a manager:

1.  Coach - This word tends to be a “buzzword” in the Real Estate industry today, but a true coach should be a person who can help the new Realtor get their new career up and running quickly, with their end goal for the Realtor to get “paid” in their first 90 days on the job. You may think that 90 days is an awful long time to wait for commission income, but consider that the industry average is approximately 6-9 months! Ask your potential manager how long it took their average new Realtor to earn their first commission in the last 12 months.

2.  Technologist – With over 90% of the public accessing the Internet for Real Estate information, a manager should be familiar with technology and the implementation of it to help the new Realtor become successful quickly.

3.  Business Analyst – A manager should be able to spot and analyze trends in their market place. Does the manager that you’re interviewing with know their market. What’s their current inventory in the marketplace? What’s their average Days on Market? Do they know of any business opportunities in a target mini-market that could increase my personal business?

4.  Business Planner – A manager should be able to help a new Realtor create a custom plan detailing the who, when, what and where of networking so the new Realtor can become successful quickly, not flounder about for months.

5.  Trainer – Even with the majority of companies offering corporate level training. The branch manager will most likely be the individual to answer questions and offer tips and techniques for the new Realtor. A manager with sales experience can provide tried and true methods to generate sales.

These traits in a manager can help a Realtor start or restart their career on the right foot!

Good luck in your new career!

Brandon Penny

bpenny@fmrealty.com

http://www.facebook.com/fonvillemoriseydurham

(919) 402-1201