Money Saving Marketing Tips

Often, new agents come to me with their license, and say, "now what?"  Or I will have some of my experienced agents come to me while there is a lull in their business and ask me for some new marketing ideas.  Also, most of us are looking for ways to save.  So take a look at the money saving marketing tips below.

Print Marketing

• Create a neighborhood newsletter (mail it or walk it)
• Mail hand written notes and thank you cards to your clients
• Update your business cards with your social profiles
• Direct mail with neighborhood comps
• Create or sponsor a local business or resource guide
• Create t-shirts, pens, etc. and give them away to clients and friends
• Get a vanity plate for your car
• Carry with you at all times your business cards, and hand them out

Email Marketing

• Send an email inviting your network to you social profiles
• Send emails with rate updates and info (work with your in-house or local lender)
• Send a weekly email with the local weekend events (attach a coupon for a local business attraction)
• Send a monthly email newsletter
• Create a drip email campaign, focusing on your niche (offer tips and advice)
• Send out seasonal homeowner reminders and safety tips
• Send flash animated birthday or holiday cards (jibjab or Zingding)

Blog or Website Marketing

• Do a video/podcast blog series on specific topics or your niche (example:  http://hotpropertyblog.blogspot.com/)
• Offer a free IDX search tool
• Add Facebook Connect to your blog
• Create a local special interest landing page (i.e. schools, non-profits, farmer's market, etc.)
• Offer client Q & A via a contact form, highlight it in your sidebar
• Post articles about others on your blog or have a guest blogger (local businesses, interesting people, neighborhoods, etc.)
• Create an ebook, require name and email address for free download
• Most importantly, comment back timely and create dialogue within posts

Facebook Marketing

• Create a profile and import your contacts
• Send daily birthday wishes
• Comment or like 305 posts from the Newsfeed daily
• Update your status with something fun and something of value once a day
• Create a Facebook page for your business
• Post helpful and relevant resources from your FB Page
• Leave comments on local business pages or groups (NO SPAM)
• Comment on others' status updates
• Create a past client photo album with testimonials (tag those clients to the albums/photos)
• Create Animoto slide shows or a photo album for listings and post them to your page

Twitter

• Create a Twitter profile
• Use the "find People" feature to find people you already know on Twitter
• Tweet homeowner tips
• Tweet funny, inspiring and engaging experiences and information
• Tweet local market info, updates
• Break news as it happens
• Tweet local event information
• Tweet your blog posts

Each of these are great ideas to help with your marketing efforts, and they cost little if no money.  So get to work!

Brandon L. Penny
bpenny@fmrealty.com
http://www.facebook.com/fonvillemoriseydurham
(919) 402-1201